"Important and ingenious . . . ought to be read by every educated person." —The Spectator.Renowned British economist Paul Ormerod explodes current economic theory to offer a radical new framework for understanding how human societies and economies really operate. His bold and impassioned argume[...]

Failure is the most fundamental feature of biological, social and economic systems. Just as species fail?and become extinct?so do companies, brands and public policies. And while failure may be hard to handle, understanding the pervasive nature of failure in the world of human societies and economi[...]

According to Paul Ormerod, author of the bestselling "Butterfly Economics" and "Why Most Things Fail", the mechanistic viewpoint of conventional economics is drastically limited - because it cannot comprehend the vital nature of networks. As our societies become ever more dynamic and intertwined, ne[...]